The start of a commerce project is in most cases also the trigger to take a closer look at the product information. A lot of PIM projects start together or prior to a commerce project. The commerce project will make products available online and to maintain all that product information a PIM project needs to start as well.
In our previous post “What can PIM add to the mix,” we explained what Product Information Management is.
But what will the organisation gain from such a PIM solution? Let’s take a look at some key stakeholders.
THE E-BUSINESS TEAM
Obviously the e-business team aspiring an online commerce solution will be the most important stakeholder for a PIM system. The quality of any online commerce solution will be heavily dependent on the availability of relevant product information. For smaller shops it might be possible to manage this information in Excel or from the ERP solution, but once the shop starts growing it will need an solution to manage the broad variety of product information and enrichment.
THE CATALOG TEAM
Does your company publish an annual catalog, season special catalogs, flyers for fairs,… ? Then your catalog team will surely recognize the hustle to find all the correct product information, the latest approved images and the huge amount of work it takes to put all this information in their publishing tool. A PIM solution can detangle this complex set of actions and allow the team to collaborate through workflows, and enrich the products simultaneously together. Image the saving in cost and effort when a PIM solution reduces weeks of works to just a couple of days.
You spent weeks on creating a new marketing campaign with a new styling, product images, descriptions etc. And now you have to update the company websites, web shops, catalogs, flyers, … With a PIM solution you only have to update your product information centrally in the PIM system and it will be pushed to all your channels!
Did you know that 70 to 80 % of the sales process is accomplished before a customer has contact with your sales department? More and more, sales are confronted with very well informed customers, enabled to test the knowledge of your sales people in a store. If all the information on the website/web shop fully leverages the strength of the central product information in the PIM system, you can easily give access to sales employees via in-shop solutions or via tablets enabling them to provide the best possible service to the customers visiting the store.
Ideally, the PIM system will house all technical specifications of your products, including spare parts, accessories, follow up products, … Even if you are no longer selling the product, as long as you keep all product info in the PIM, after-sales can easily advise your customers on spare parts or alternative products to the products they bought from you years ago.
LAST, BUT NOT LEAST…THE CUSTOMER TOO BENEFITS
The reason a customer decides to buy from you not only depends on the price but also your trustworthiness. How can you make a customer see you as trustworthy? By giving complete and consistent information enabled by your PIM system!. Nothing is more confusing for a customer than seeing a product in an email promotion and seeing a different picture and product description on your website / web shop.
A solid and well-maintained PIM system will prove to be profitable in no time since the entire company will profit from the centrally managed information and ease of use of the application and product data.
Convinced that a PIM solution is valuable for your entire organization? Want to get into detail?
Let’s talk, we’re happy to share our expertise!