by Tineke Huizenga | Feb 21, 2020 | Marketing cloud, SAP CX
How to create a competitive advantage as a B2B company? Easy – focus on the optimal customer experience! The careful reader of our previous blog “Content is king” already learned that centralizing product information is the first step on the...
by Tineke Huizenga | Jan 28, 2020 | Product content management, SAP CX
Content is King! ‘Content is King’, This well-known expression is a true thing though…. Especially with a B2B environment. Although huge steps are taken to compete with the leading examples from the B2C world, the crucial step...
