Why you should invest in customer engagement with Emarsys
- The platform is user-friendly thanks to features like drag-and-drop.
- Emarsys integrates with web, e-mail, text message, mobile apps and leading marketing and advertising platforms, effortlessly maximizing customer interactions.
- Boost sales with integrated and personalized omnichannel campaigns, upselling opportunities and repeat sales.
- The software automatically creates detailed profiles using built-in analytics. These profiles contain extensive information, such as demographic data, purchase history and previous interactions with your brand.
- AI analysis gives you insights into the interests, preferences and buying behavior of potential customers (predictive intelligence), such as the trade-off between aesthetics and price and promotional preferences.
- These detailed profiles and AI insights allow for hyper-personalization, making it possible to boost conversion by sending custom communications to predefined target groups based on interests and purchase behavior.
- Integrating with your existing marketing platforms means no loss of customer data or insights. Emarsys automatically incorporates these into its advanced analyses and predictions.
- These automations create numerous touchpoints with your customers, with no additional effort on your part. This boosts brand awareness and interaction among your customers.
- The loyalty module makes it easy to develop your own loyalty plan.
Boost customer engagement with a personalized, omnichannel approach
A satisfied customer is a loyal customer. But how do you keep customers happy long after a transaction? How do you stay top of mind for their next purchase in your product or service category? SAP Emarsys provides tools, templates and strategies with a proven effect on customer satisfaction. Below are some examples:
- Omnichannel presence: use segmentation to create lookalike audiences on social media channels like Facebook, Messenger, Instagram, Google and TikTok.
- Create personalized campaigns and product recommendations based on purchase history and lookalike audiences using detailed user insights and artificial intelligence.
- Personalize the online experience with predictive intelligence based on customer interests. Highlight discounts or products that match customer preferences to increase personal engagement.
- Automate repetitive marketing tasks to streamline your marketing efforts and create seamless interactions in every step of the customer journey.
- Reach customers when it matters with messages that resonate. Emarsys offers best practices and proven techniques, tailored to customer data and the customer’s lifecycle. Think: loyalty programs, reactivation after inactivity, upselling techniques, encouraging repeat purchases, and referral programs.
How can Elision help?
If you're new to SAP Emarsys, Elision can help you integrate and automate your existing marketing activities with Emarsys and guide you through the software’s customer engagement options. Our experts have the knowledge and skills to tailor the software to your needs.
