From local commerce to global omnichannel with SAP Hybris
Last week at the SAP Forum – Digital Shift, Diederik Bots Manager Digital Delivery Europe at Bose Corporation took stage in “The hyperconscious customer”- track to present how Bose is in transformation and evolution from local commerce to global omnichannel.
The summary from the agenda was the following:
“How did SAP Hybris help Bose establish a global omnichannel enabled digital platform? Bose corporation transformed from regionally managed e-commerce to one global digital platform during a massive program that took close to 3 years to complete and had more than 100 IT resources involved in the US & Europe. How did we succeed and what have been the lessons learned? Apart from being used as on online shop for our B2B & B2C customers, the platform is now being configured to provide a full omnichannel shopping experience for our B2C customers.”
For more information and download of the presentations, go visit the SAP Forum site!