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As a small child, Jan Linders and his father traveled through Gennep on a horse and cart to peddle milk. In 1963 Jan started the first proper supermarket in the region, also in Gennep. Today Jan Linders is a supermarket chain with more than 60 stores, from Arnhem to Maastricht.
Being the best in the fresh produce category, and with the best bread in the region, Jan Linders promises customers products of the highest quality. In addition to top-tier brands, it also offers its own branded products, providing value as well as quality.
As a family business, Jan Linders is part of the local community, offering best-in-class customer support and making customers smile every time they visit.
In January 2019 Jan Linders launched its loyalty program, Liefhebbers. Through the Liefhebbers program, Jan Linders pushed its customer focus to the next level – customers are not only rewarded for their loyalty but also receive tailored information and special offers based on their shopping basket.
- Roll-out in 60 stores
- More than 300,000 active Liefhebbers members
- Live in eight months
Having 60+ stores in the southern region of the Netherlands, Jan Linders is known for its personal touch and strong relationship with its customers.
Changing times mean changing customer needs. In an increasingly digital world, it made sense for Jan Linders to offer customers an effortless digital experience as well.
The main goals for the Liefhebbers program were to:
- Attract and retain customers with a loyalty program
- Engage customers through digital channels like mobile app, web and email
- Reward loyal customers weekly with personalized promotions
- Jan Winters, IT Manager Jan Linders
The Liefhebbers program at Jan Linders is an excellent example of a true omnichannel customer experience. Customers can get a physical card to use in store or simply use the app to identify themselves at the checkout.
The point of sale (PoS) system can scan barcodes and load customer data, including promotion eligibility, straight from SAP Marketing Cloud.
To achieve this, it was important to get the existing and new applications integrated as a full solution stack, covering all business scenarios designed by the Jan Linders marketing team.
- Aroen Sharma, Managing Partner Elision