by Tineke Huizenga | Jan 28, 2020 | Product content management, SAP CX
Content is King! ‘Content is King’, This well-known expression is a true thing though…. Especially with a B2B environment. Although huge steps are taken to compete with the leading examples from the B2C world, the crucial step...
by Aroen Sharma | Jan 9, 2020 | Commerce Cloud, Marketing cloud, Product content management, SAP CX
Top 3 business reasons to consider SAP C/4 HANA for your Customer Experience strategy SAP is often referred to as a large software provider delivering enterprise software to manage business operations. Although this is true, SAP has...
by Ian Stuyver | Oct 2, 2019 | Commerce Cloud, Market news, Product content management
B2B market fails to leverage opportunities in digital commerce due to unstructured product content In order to continue meeting customer expectations, a growing number of organisations in the B2B market are moving towards some form of B2B...
by Aroen Sharma | Sep 1, 2019 | Commerce Cloud, Product content management, SAP CX
How do you deal with the complexity of price agreements in a B2B digital commerce environment? Price structures in the B2B market are complex, causing many organisations to struggle with a successful transition to digital commerce. Digital...
