We make the difference in your customer experience

Contact us

Please let us know if you have any questions or comments.

15 + 9 =


product content management & DAM

Present the right products to the right customers at the right time with engaging details that drive conversion.

Consistent data is one of the major assets for every brand or company. A rich product with all the relevant information is the next best thing from a hands-on experience.

When a customer finds all this information in your store or on the online touchpoint, he will be more likely to buy, less likely to explore other options and also less focused on the price.

The quality of the product information is also important for relevant product comparison, a reliable search experience and content marketing in general.

SAP Customer Experience Product Content Management (PCM) aggregates data from different sources and allows product managers, marketers and external stakeholders like suppliers to work together simultaneously.

Flexible approval processes and workflows provide a faster time to market and quick adaption to new business requirements. Multiple catalogs can be managed and shared among the organization, offering the same consistent information everywhere.



  • Absorb internal and external product content into a single data source


  • Mass data editing
  • Product Cockpit
  • Workflow


  • Publishing content is as easy as it can be.

    Flexible approval processes and workflows provide a faster time to market and quick adaption to new business requirements.

    This overview gives you a clear understanding of the SAP Commerce Cloud releases from version 5.0 till 1905:

    Related articles

    Content is King!

    'Content is King', This well-known expression is a true thing though….  Especially with a B2B environment. Although huge steps are taken to compete with the leading examples from the B2C world, the crucial step to structure content is often skipped.  Practice tells us...

    Top 3 business reasons to consider SAP C/4 HANA for your Customer Experience strategy

    SAP is often referred to as a large software provider delivering enterprise software to manage business operations. Although this is true, SAP has transformed over the last two decades into a company delivering more than a market leading ERP solution. Nowadays, SAP is...

    B2B market fails to leverage opportunities in digital commerce due to unstructured product content

    In order to continue meeting customer expectations, a growing number of organisations in the B2B market are moving towards some form of B2B digital commerce. However, few B2B organisations have already optimised their e-commerce platform to such an extent that they...

    How do you deal with the complexity of price agreements in a B2B digital commerce environment?

    Price structures in the B2B market are complex, causing many organisations to struggle with a successful transition to digital commerce. Digital commerce shifts the pricing mechanism from the back office (ERP) to the front office. The customer can see the product...

    For more information: