Prevent conversion loss by providing transparent inventory and order information in B2B digital commerce

written by:

Ian Stuyver


Incorrect inventory information, an order status that cannot be accessed online, or delivery times which are not communicated accurately: these are all problems occurring in the B2B market in the transition towards digital commerce. It is an untenable situation; studies on self-service have shown that transparent pricing and inventory information are the top two factors in the success of a digital customer portal. To keep the customer satisfied and prevent conversion loss, it is essential that organisations start using a B2B e-commerce system with an integrated Order Management System (OMS). Only then is it possible to not only make a delivery promise, but also actually deliver on that promise.