Prevent conversion loss by providing transparent inventory and order information in B2B digital commerce
Incorrect inventory information, an order status that cannot be accessed online, or delivery times which are not communicated accurately: these are all problems occurring in the B2B market in the transition towards digital commerce. It is an untenable situation; studies on self-service have shown that transparent pricing and inventory information are the top two factors in the success of a digital customer portal. To keep the customer satisfied and prevent conversion loss, it is essential that organisations start using a B2B e-commerce system with an integrated Order Management System (OMS). Only then is it possible to not only make a delivery promise, but also actually deliver on that promise.