Consistent data is one of the major assets for every brand or company. A rich product with all the relevant information is the next best thing from a hands-on experience. When a customer finds all this information in your store or on the online touchpoint, he will be more likely to buy, less like to explore other options and also less focused on the price. The quality of the product information is also important for relevant product comparison, a reliable search experience and content marketing in general.
SAP Hybris Product Content Management (PCM) aggregates data from different sources and allow product managers, marketers and external stakeholders like suppliers to work together simultaneously. Flexible approval processes and workflows provide a faster time to market and quick adaption to new business requirements. Multiple catalogs can be managed and shared among the organization, offering the same consistent information everywhere.
Product Data typically is managed, maintained and stored in several locations and systems. The first step in any successful PIM (Product Information Management) project should be to absorb the existing data into the PIM system. Hybris PCM allows organizations to absorb internal and external product content into a single data source. The import module of Hybris can be used to cleanse, match and merge data from multiple sources, creating a ‘golden product record’.
Being part of the SAP product portfolio, Hybris has standard integrations with many SAP solutions including SAP ECC ERP.
After the creation of the ‘golden product record’ in Hybris PCM, it’s time to enrich this product data with additional content. Hybris PCM allows organizations to enrich their products as hassle free as possible using three important features:
Mass data editing: Through MS Excel export and imports, business users can quickly and easily enrich products.
Product Cockpit: Business users can login to the system, search and navigate the product(s) of choice and immediatly enrich the product. Enrichment can be done using WYSIWYG editors. The classification methodology ensures product data is not only correct, but also consistent.
Workflow: The Hybris Workflow engine enables business users to collaborate amongst each other. The Workflow engine can automatically assign tasks to individuals ensuring on time delivery of the enriched product content.
Publishing content from Hybris PCM is as easy as it can be.
With Catalog Management products can be grouped to for example business area, brand or region.
Catalogs can be connected to the native Hybris Commerce channels or to any external digital channel using the standard integrated and fully documented API. Offline channels can also be supported by data export services, provided by Hybris.