What is SAP Customer Data Platform (CDP)?
Imagine having a real-time, accurate, and unified view of all your customer interactions, all in one place. That’s exactly what SAP CDP delivers. This platform consolidates customer data from multiple sources – like your CRM, social media, and webshop – and integrates it into a clear, comprehensive customer profile.
This tool elevates your marketing to the next level. With a single click, you can create personalised offers tailored to the exact preferences of your customers. No more generic marketing, but hyper-targeted campaigns that truly convert. Whether it’s recommendations based on previous purchases or tailored emails, SAP CDP enables you to turn customer data into powerful actions that boost both customer satisfaction and loyalty.
What is SAP Customer Data Cloud (CDC)?
In a world where privacy regulations are tightening, data security isn’t optional – it’s essential. SAP CDC is the go-to solution for businesses serious about data privacy. With steep penalties for non-compliance under GDPR, this isn’t just a luxury – it’s a necessity. SAP CDC helps you manage customer identities, track consent, and handle data in a secure, compliant way.
What does this mean in practice? Think of a customer signing up for your newsletter: from the moment of registration, SAP CDC manages all consents and allows customers to adjust their communication preferences with just a few clicks. All without you having to worry about privacy breaches or data leaks.
Key Differences Between SAP CDP and SAP CDC
While both SAP CDP and SAP CDC handle customer data, they address different challenges for your business and customers.

A Powerful Duo in Action
To better understand how SAP CDP and SAP CDC can work together, let’s look at a practical example. Imagine you’re running an e-commerce business called 'ShopKing'. With a growing customer base and a wide product range, you want to optimise customer interactions while safeguarding data privacy. How do you do this?
First, you use SAP CDC to manage customer identities and consent. Whether it’s account creation or newsletter sign-ups, SAP CDC ensures customer data is securely collected and managed, fully compliant with GDPR regulations. Customers retain full control over their preferences, while you minimise the risk of hefty fines.
But you want more than just data security. You want to enhance customer interactions and make your customers feel truly understood. This is where SAP CDP comes in. By unifying and analysing customer data, you get a complete customer profile that your marketing team can use to create personalised offers. With SAP CDP, you can tailor your marketing campaigns to the specific behaviours and preferences of each customer, resulting in higher conversion rates and more satisfied customers.
The synergy between SAP CDP and SAP CDC makes them the perfect duo for businesses aiming to excel in both customer experience and data security.
Why Elision is Your Trusted Partner
At Elision, we understand that effective data management requires more than just technology. We work closely with you to implement the right solution – whether it’s SAP CDP for personalised marketing or SAP CDC for airtight data compliance – and ensure it perfectly aligns with your business goals. With our experience across various industries, we maximise the value of your customer data and take your business to the next level.
Ready for the next step? Contact us today for a demo and discover how we can help you enhance customer relationships and boost your business performance.
