SAP Marketing Cloud

SAP Marketing Cloud is a solution allowing marketing and sales teams from all industries to better understand their contact persons in order to serve them as well as possible. This application draws up personal profiles based on a 360° customer view, which allows to create the best possible experience.

It is not to be confused with SAP Emarsys, which is mainly used as a marketing automation tool and omnichannel customer engagement.

SAP Marketing Cloud is the solution to combine contact data from different data sources in order to create the best profile for marketing purposes: internal data sources such as CRM, e-commerce or ERP, but also external sources such as social media or data brokers. Machine learning (ML) and artificial intelligence (AI) provide more insight into the behavior and wishes of your contact persons.

Automated marketing campaigns approach your contact persons at the right moment and by means of the right channel (e.g. e-mail, e-commerce or sales).

The collaboration between sales and marketing helps to convert leads into turnover. By means of lead nurturing – supported by marketing campaigns –, you can further develop a lead.

These are the main scenarios SAP Marketing Cloud supports:

  • Dynamic customer profiling and segmentation
  • Campaign management
  • Commerce marketing
  • Lead and account-based marketing
  • Marketing analytics
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