Marketing SAP Commerce Cloud Customer Experience

Customer loyalty of tomorrow: From transactional to relational with AI and data integration

SAP's recent announcements during Sapphire 2025 about SAP Loyalty CRM confirm what we already saw coming: the future of loyalty lies not in transactions, but in genuine relationships.
SAP Commerce Cloud E-commerce

B2B market fails to leverage opportunities in digital commerce due to unstructured product content

Leverage the opportunities of digital commerce by simplifying and structuring product information and moving it into a PCM system.
SAP Commerce Cloud E-commerce

Winning at B2B Commerce: How Transparency Can Boost Your Sales

With accurate and up-to-date inventory and order information in SAP Commerce Cloud, organizations can not only promise fast delivery times but also deliver on those promises, increasing customer trust and customer satisfaction.
SAP Commerce Cloud E-commerce

B2B digital commerce price complexities

Solving B2B digital commerce price complexities: ensuring there’s one source of truth via real-time pricing.
SAP Commerce Cloud E-commerce

SAP Commerce Cloud

SAP Commerce Cloud has moved to the Cloud for 3 reasons. Here's why.
Hybris SAP Commerce Cloud E-commerce

SAP Hybris

In order to support companies to optimize their customer experience, SAP offers the cloud solution SAP Commerce Cloud (also known under its former name SAP Hybris) for B2B, B2C and B2B2C companies.