Before technology comes… composable thinking
Composable thinking is necessary for all brands ready to embrace the needs of the modern omni-consumer. In order to shift your focus from incessantly selecting software to meeting customers’ demands head-on, you must adopt a composable thinking mindset to build the correct composable vision for your brand. At SAP CX Beach, Elision hosted 2 roundtables on this very important core principle: ‘Composable thinking beyond CX’.
Here are some of the key takeaways from our roundtables:
- Break down large Customer Experiences, think and build modular.
- CX grows bottom-up. Enable cross-functional teams to take small autonomous decisions.
- Customers touch your entire organization, think composable beyond solutions and departments.
- Change to grow. What is not broken now, will lose value soon. Everything is changeable.
Maxeda’s road to composable CX
As we all know, customers keep on demanding more (greater choice, lower prices, faster delivery) while e-commerce margins are decreasing, and competition is rising - from digital giants and digital natives.
With Covid-19, when e-commerce started growing, Maxeda has evolved from a monolith to a modular & composable Marketplace through composable thinking.
E-commerce and retail were silos, with the webshop being ‘just another store’.
Cut the elephant into pieces and build a hybrid platform with Hybris (SAP Commerce Cloud) for the core, plus other best-of-breed solutions and a separate storefront.
The proof is in the pudding
Systems were beeping and cracking, but with some tweaks able to handle the incredible load.
The implementation of a marketplace
We’ve built a walking skeleton in 3 months. The marketplace went live in 6 months with the right mindset, the ultimate focus and the ‘one team, one task’-approach.