Composable thinking beyond CX

SAP CX Beach

Name: Elision
Price range: $

Composable Customer Experience E-commerce

SAP CX Beach brought together a group of CX leaders who are ready for their road to composable:

We witnessed SAP's cutting-edge CX vision in action, as industry giants like Maxeda DIY Group and Elkjøp Nordic AS (part of Currys plc) showcase the power of SAP's Composable Commerce and Best-of-Suite partner options.

There were 6 roundtable discussions with industry peers and tech partners who are shaping the future of adaptive CX within the dynamic technology ecosystem.

Before technology comes… composable thinking

Composable thinking is necessary for all brands ready to embrace the needs of the modern omni-consumer. In order to shift your focus from incessantly selecting software to meeting customers’ demands head-on, you must adopt a composable thinking mindset to build the correct composable vision for your brand. At SAP CX Beach, Elision hosted 2 roundtables on this very important core principle: ‘Composable thinking beyond CX’.

Here are some of the key takeaways from our roundtables:

Break down large Customer Experiences, think and build modular.
CX grows bottom-up. Enable cross-functional teams to take small autonomous decisions.
Customers touch your entire organization, think composable beyond solutions and departments.
Change to grow. What is not broken now, will lose value soon. Everything is changeable.

Maxeda’s road to composable CX

Our customer Maxeda kicked off at the event with a captivating keynote about how they stepped up the e-commerce game with SAP Commerce Cloud and Mirakl Marketplace.

As we all know, customers keep on demanding more (greater choice, lower prices, faster delivery) while e-commerce margins are decreasing, and competition is rising - from digital giants and digital natives.

With Covid-19, when e-commerce started growing, Maxeda has evolved from a monolith to a modular & composable Marketplace through composable thinking.

CX milestones

2017

Monolith approach

E-commerce and retail were silos, with the webshop being ‘just another store’.

2019

Composable thinking

Cut the elephant into pieces and build a hybrid platform with Hybris (SAP Commerce Cloud) for the core, plus other best-of-breed solutions and a separate storefront.

2020

The proof is in the pudding

Systems were beeping and cracking, but with some tweaks able to handle the incredible load.

2022

The implementation of a marketplace

We’ve built a walking skeleton in 3 months. The marketplace went live in 6 months with the right mindset, the ultimate focus and the ‘one team, one task’-approach.