Before technology comes… composable thinking
Composable thinking is necessary for all brands ready to embrace the needs of the modern omni-consumer. In order to shift your focus from incessantly selecting software to meeting customers’ demands head-on, you must adopt a composable thinking mindset to build the correct composable vision for your brand. At SAP CX Beach, Elision hosted 2 roundtables on this very important core principle: ‘Composable thinking beyond CX’.
Here are some of the key takeaways from our roundtables:
- Break down large Customer Experiences, think and build modular.
- CX grows bottom-up. Enable cross-functional teams to take small autonomous decisions.
- Customers touch your entire organization, think composable beyond solutions and departments.
- Change to grow. What is not broken now, will lose value soon. Everything is changeable.
Maxeda’s road to composable CX
Our customer Maxeda kicked off at the event with a captivating keynote about how they stepped up the e-commerce game with SAP Commerce Cloud and Mirakl Marketplace.
As we all know, customers keep on demanding more (greater choice, lower prices, faster delivery) while e-commerce margins are decreasing, and competition is rising - from digital giants and digital natives.
With Covid-19, when e-commerce started growing, Maxeda has evolved from a monolith to a modular & composable Marketplace through composable thinking.
CX milestones
2017
Monolith approach
E-commerce and retail were silos, with the webshop being ‘just another store’.
2019
Composable thinking
Cut the elephant into pieces and build a hybrid platform with Hybris (SAP Commerce Cloud) for the core, plus other best-of-breed solutions and a separate storefront.
2020
The proof is in the pudding
Systems were beeping and cracking, but with some tweaks able to handle the incredible load.
2022
The implementation of a marketplace
We’ve built a walking skeleton in 3 months. The marketplace went live in 6 months with the right mindset, the ultimate focus and the ‘one team, one task’-approach.
Today
Step by step towards unified commerce
Inspired?
Ready to talk about your Composable road to digital success?
Composable thinking is a mindset that will help you with your next step in CX.