What is Emarsys automation?
SAP Emarsys bridges the gap between two worlds: marketing communication and software technology. Leveraging the technological capabilities of your software helps make your marketing team more efficient. Simply create the material for your customer journey and let Emarsys do the rest. This approach will warm up your leads much faster with less effort.
Benefits at a glance:
- Automation saves time and resources for your marketing team.
- The ROI is high, thanks to automated communication that turns cold leads into warm leads.
- Tracking, big data and artificial intelligence create a personalized customer journey.
- Automatic prospect follow-ups mean your team does not have to be available 24/7 to respond to certain actions.
- Automation eliminates the risk of human error with repetitive tasks, such as using incorrect names in mass e-mails.
- Automation can process large quantities of data with no extra effort.
- The drag-and-drop functionality and the user-friendly Emarsys interface make it easy for marketers to create and send campaigns.
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The art of automation
Emarsys provides easily customizable templates tailored to your business needs and results. The platform’s smart technology analyzes the needs of both your business and your customers, providing personalized suggestions powered by AI to predict and respond to customer behavior. All you have to do is add content with the help of the templates.
The best part? These techniques have been extensively tested in the market and are proven effective, guaranteeing a tailored approach that works.
Deep dive: e-mail marketing automation with Emarsys
Most companies use marketing automation primarily for e-mail, which is no surprise given its accessibility and near-limitless possibilities. Emarsys offers dozens of effective templates that can be fully customized to suit your products and services. Below are some examples.
Personal e-mail marketing
Send personalized newsletters with content tailored to your customers' interests. With block targeting, you can make specific content blocks visible to select customer segments.
E-mail automation
New newsletter subscriber? Follow up with a fully automated e-mail flow to automatically send more information about your company or relevant product recommendations along with your welcome e-mail.
Feedback forms
Purchase completed? Follow up with an automatic feedback form to gather valuable insights into your products and services and to make your customers feel heard.
Abandoned cart e-mails
If someone adds a product to their shopping cart but fails to check out, an abandoned cart e-mail reminds them to complete their transaction and increase the chance of conversion.
Reactivation e-mails
If some customers are inactive for longer than average between repeat purchases, an automatic reactivation e-mail can help re-engage them. If you win them back, great! If you don’t, you may want to consider removing them from your customer database.
Promotional e-mails
Who doesn’t love a birthday present? Automatically send coupons or special offers to customers on their birthday to strengthen your relationship. You can also set up a VIP e-mail marketing flow for frequent or high-value customers, offering them exclusive discounts, event invitations and early news updates. Show them how valued they are and they’ll value your brand more in return.
What else can you automate with Emarsys?
When it comes to e-mail automation, the possibilities are impressive. SAP Emarsys can help you automate omnichannel marketing messages, reaching customers and prospects where and when it matters. Below are some inspiring examples.
- Reach customers and prospects on the go by sending time-sensitive discounts and newsletter-style tips by text message.
- If customers are near your brick-and-mortar store, send them push notifications through your app to tell them about any promotions or special offers.
- If someone adds a product to their shopping cart but fails to check out, follow up with this potential customer through targeted ads on social media and Google to keep your products top of mind.
With SAP Emarsys, you can easily automate manual processes that are time-consuming yet adding significant value to the customer experience. Emarsys provides efficient e-mail templates and proven strategies and uses artificial intelligence to predict and respond to customer behavior. You create the content; the software does the rest.
Curious to see how Emarsys marketing automation can help you?
Why choose Elision?
Elision helps you integrate and automate your marketing efforts with Emarsys through existing connections or custom integrations. We offer support both during and after the implementation phase. After all, the best way to make the most of this advanced software is to learn how to use it effectively. Elision is happy to help you and your employees by developing a custom training program.
Want to learn more about SAP Emarsys and how it can streamline your marketing efforts?
