SAP has given the platform you know as Emarsys a new name. From now on, it's called SAP Engagement Cloud. In this article, we outline why SAP is making this move, what exactly changes, what it means for you, and how to prepare.

SAP's recent announcements during Sapphire 2025 about SAP Loyalty CRM confirm what we already saw coming: the future of loyalty lies not in transactions, but in genuine relationships.

In this article, we dive deeper into the practical application of CIAM within SAP Customer Data Cloud (CDC) and how this solution helps companies transform customer data into meaningful interactions.

CRM, CDP, DMP, SAP Emarsys ... Multiple systems, but what is the difference? And more importantly: what do you need? We'll explain it to you.

SAP Emarsys integrates out-of-the box with SAP software and other tools and platforms. Get insights on which integrations would work best for you to set clear expectations.

Elision guides you on how to use SAP Emarsys software to unlock the full potential of your marketing campaigns. Ask for a personalized training program.

Elision guides you through the platform, showcases its possibilities, and gives you the opportunity to ask our experts any questions you may have.

Here's how the AI in SAP Emarsys provides detailed insights into results, predicts the success of future campaigns and offers suggestions for campaign optimization.

Engaged customers are incredibly valuable. They make repeat purchases, try new products and services, and spread the word about your brand. Strengthening your relationship with existing customers is therefore crucial – and customer experience software can help you do just that. With SAP Emarsys, you can reach customers with real-time, personalized and omnichannel messages at the right time and the right place.