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Elision Sfeer2025 48 kopie
Marketing SAP Commerce Cloud Customer Experience

Customer loyalty of tomorrow: From transactional to relational with AI and data integration

SAP's recent announcements during Sapphire 2025 about SAP Loyalty CRM confirm what we already saw coming: the future of loyalty lies not in transactions, but in genuine relationships.

Elision Sfeer2025 15 kopie
Marketing SAP Customer Data Cloud Customer Experience

SAP CDC: The engine behind customer identity management

In this article, we dive deeper into the practical application of CIAM within SAP Customer Data Cloud (CDC) and how this solution helps companies transform customer data into meaningful interactions.

Group sitting in couch pointing
Customer Experience Accessibility

Digital accessibility, how do I get started?

Discover how to make your website compliant with WCAG version 2.1 by 28 June 2025, as required by European legislation.

Dark patterns in practice
Marketing E-commerce Customer Experience

Dark patterns in practice

Based on the guidelines of the EU on dark patterns, we tackle each violation and explain how it can be done correctly by comparing two designs: one using dark patterns, and the other being the better (our) version.

E-commerce personalisatie
Marketing E-commerce Customer Experience

E-commerce personalization: the key(s) to success

Explore ways to optimize your personalization strategy. Those who follow the right do’s and don’ts are assured of more conversions, a better customer experience, and strong retention in the long run.

Artificial Digital Guide Banner
Marketing Composable Customer Experience Customer Experience Artificial Intelligence

The making of our Artificial Digital Guide

In our making of the Artificial Digital Guide, we hope to show you the potentials and the pitfalls of AI through our application of generative AI.

Dark patterns web
Marketing E-commerce Customer Experience

Understanding dark patterns: a guide for businesses

Starting February 17th, the regulations on dark patterns will be enforced. Dark patterns are deceptive user interfaces designed to mislead users. The following guidelines will assist you in guaranteeing that your business avoids association with dark patterns, ensuring fair and transparent treatment of your users.

SAP CX advantages
SAP Customer Experience

3 business advantages of SAP CX

Elevate your customer experience strategy with SAP CX and witness the transformational power of seamless integration, unmatched flexibility, and industry-leading expertise.

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