SAP's recent announcements during Sapphire 2025 about SAP Loyalty CRM confirm what we already saw coming: the future of loyalty lies not in transactions, but in genuine relationships.

In this article, we dive deeper into the practical application of CIAM within SAP Customer Data Cloud (CDC) and how this solution helps companies transform customer data into meaningful interactions.

Discover how to make your website compliant with WCAG version 2.1 by 28 June 2025, as required by European legislation.

Based on the guidelines of the EU on dark patterns, we tackle each violation and explain how it can be done correctly by comparing two designs: one using dark patterns, and the other being the better (our) version.

Explore ways to optimize your personalization strategy. Those who follow the right do’s and don’ts are assured of more conversions, a better customer experience, and strong retention in the long run.

In our making of the Artificial Digital Guide, we hope to show you the potentials and the pitfalls of AI through our application of generative AI.

Starting February 17th, the regulations on dark patterns will be enforced. Dark patterns are deceptive user interfaces designed to mislead users. The following guidelines will assist you in guaranteeing that your business avoids association with dark patterns, ensuring fair and transparent treatment of your users.

Elevate your customer experience strategy with SAP CX and witness the transformational power of seamless integration, unmatched flexibility, and industry-leading expertise.