Shifting up a gear with a best-of-breed approach

Krëfel, since long using SAP on-premise software to run their commercial business, has decided to move to the SAP Commerce Cloud. This brought them a lower TCO, better performance, and more reliability.

Besides SAP CX, Krëfel geared up by investing in a best-of-breed API-first approach. Krëfel combines the best of multiple platforms, such as Next.js, Contentful, and Search and Merchandising tools, to offer employees and customers relevant experiences in real-time.

Digital landscape



SAP logo

SAP Commerce Cloud

Next js logo

Next.js Headless Storefront

Contentful full logo dark 1


Salesforce logo

Salesforce CRM


AWS Cloud

IBM logo svg


Pioneering in composable CX

In 2017, they pioneered in customer experience with a headless React storefront, which has become a bold go-to technology. Recently, they have shifted towards Next.js.

2 years ago, Krëfel started a transformation towards a more composable architecture.

  • Firstly, we migrated to SAP Commerce Cloud, for which we got nominated for a Rapid Time to Value award on behalf of SAP - Best of customer success.
  • Secondly, we empowered the marketing team with best-of-breed headless tools, like Contentful and a new Search engine. With these 2 automation tools, they can work more efficiently.
  • Finally, we helped Krëfel transform its rebranding to a lifestyle brand under the slogan "Leef beter (live better)".
Krefel Pioneer 2

Shared milestones


    Implementation of hybris as an e-commerce platform


    Move to SAP Commerce Private Cloud


    Headless e-commerce with native React


    24/7 Managed services


    Move to SAP Commerce Cloud


    Multi-brand support: set-up for &


    Composable CX: redesign in Next.js


    Composable CX: a new solution for Content management and Search experiences


    Continuous improvements & Support

    Day-to-day changes, fixes and support that match the Krëfel needs

Dedicated team

SAP, Elision and Krëfel worked closely together to define the critical processes, analyze potential risks and work out scenarios to reduce impact to a minimum.


Krëfel’s future-proof solution allows growth over multiple domains resulting in a better alignment between all online and offline activities, with higher usability, lower maintainability, and better flexibility.

Krëfel has been a customer of Xplore Group for over 14 years and a customer of Elision for almost 10 years. We are proud that they chose us and will be happy to help them with all their digital initiatives.

Marnix Meuwissen, Elision – Team lead Krëfel 

Banner Services Krefel

About Krëfel

Krëfel has been a trusted household electronics supplier on the Belgian market since 1958. Having an omnichannel approach with 75 stores and an integrated webshop helps them offer their customers the best possible experience, whether online or offline.

Krefel about

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