Shifting up a gear with a best-of-breed approach
Krëfel, since long using SAP on-premise software to run their commercial business, has decided to move to the SAP Commerce Cloud. This brought them a lower TCO, better performance, and more reliability.
Besides SAP CX, Krëfel geared up by investing in a best-of-breed API-first approach. Krëfel combines the best of multiple platforms, such as Next.js, Contentful, and Search and Merchandising tools, to offer employees and customers relevant experiences in real-time.
Digital landscape
Retail
SAP Commerce Cloud
Next.js Headless Storefront
Contentful
Salesforce CRM
AWS Cloud
AS400
Pioneering in composable CX
In 2017, they pioneered in customer experience with a headless React storefront, which has become a bold go-to technology. Recently, they have shifted towards Next.js.
2 years ago, Krëfel started a transformation towards a more composable architecture.
- Firstly, we migrated to SAP Commerce Cloud, for which we got nominated for a Rapid Time to Value award on behalf of SAP - Best of customer success.
- Secondly, we empowered the marketing team with best-of-breed headless tools, like Contentful and a new Search engine. With these 2 automation tools, they can work more efficiently.
- Finally, we helped Krëfel transform its rebranding to a lifestyle brand under the slogan "Leef beter (live better)".
Shared milestones
2010
Implementation of hybris as an e-commerce platform
2016
Move to SAP Commerce Private Cloud
2016
Headless e-commerce with native React
2016
24/7 Managed services
2021
Move to SAP Commerce Cloud
2021
Multi-brand support: set-up for Hifi.lu & TONES.be
2022
Composable CX: redesign in Next.js
2022
Composable CX: a new solution for Content management and Search experiences
Today
Continuous improvements & Support
Day-to-day changes, fixes and support that match the Krëfel needs
Dedicated team
SAP, Elision and Krëfel worked closely together to define the critical processes, analyze potential risks and work out scenarios to reduce impact to a minimum.
Future-proof
Krëfel’s future-proof solution allows growth over multiple domains resulting in a better alignment between all online and offline activities, with higher usability, lower maintainability, and better flexibility.
Marnix Meuwissen, Elision – Team lead Krëfel
About Krëfel
Krëfel has been a trusted household electronics supplier on the Belgian market since 1958. Having an omnichannel approach with 75 stores and an integrated webshop helps them offer their customers the best possible experience, whether online or offline.
