Despite being a purely B2B organization, the Straumann Group understands that their customers expect a B2C-like customer experience, and they understand the need to differentiate themselves within their highly competitive market space.

Thanks to a clear understanding of their customers’ needs, the new online store provides a mobile-friendly online shopping environment, fast search functionality, rich product information, product bundles, and a streamlined checkout with personalized pricing and customer-specific conditions.

This enables dental professionals across the globe to make the right product choice and ensures they benefit from an effortless customer experience.

The Straumann Group is a global leader in tooth replacement and orthodontic solutions that restore smiles and confidence. It unites global and international brands that stand for excellence, innovation, and quality in replacement, corrective and digital dentistry, including brands such as Anthogyr, ClearCorrect, Dental Wings, Medentika, Neodent, Straumann and other fully or partly owned companies and partners.

In collaboration with leading clinics, institutes, and universities, the group researches, develops, manufactures, and supplies dental implants, instruments, CADCAM prosthetics, clear-aligner solutions, and materials, as well as digital solutions and biomaterials for tooth correction, replacement and restoration, or to prevent tooth loss. Headquartered in Basel, Switzerland, the group currently employs approximately 7,600 people worldwide. Its solutions and services are available in more than 100 countries through a broad network of distribution subsidiaries and partners.