Future-proof with SAP Commerce Cloud

In 2018, Straumann Group – a global leader in innovative oral health solutions – took a significant e-commerce step by migrating their webshop to the future-proof SAP Commerce Cloud platform. The aim of this migration was to increase their average order value, enhance the customer journey, and provide dental professionals with a seamless multi-channel experience.

Digital landscape


Medical products

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SAP Commerce Cloud

Adobe logo

Adobe Experience Manager

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SAP Customer Data Cloud

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Zoovu logo


Trade Centric logo


A frictionless digital experience

As a B2B player, Straumann Group is aware of the customer-centric user experience expected by dental professionals. The new webshop, available in 33 countries and seven languages, features a rapid search functionality, comprehensive product information, and personalized prices and terms that enable dentists worldwide to easily make informed product choices.

Since its launch in 2018, Straumann Group has been building on this Commerce Cloud foundation with a full redesign, additional back-end optimizations, and integrations with partners like TradeCentric and Zoovu.

By consistently investing in user-friendliness, speed, and personalization, Straumann Group empowers dental professionals to deliver high-quality care with a smile.

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The key success factor of this project was the great cooperation between the Elision and the Straumann Group team members. Working as an integrated team without organizational boundaries and taking on joint responsibility really made the difference.

Aroen Sharma, Managing Partner  - Elision

Our milestones


    Migration from WCEM to SAP Commerce Cloud v1


    Go-live of the webshop on Hybris v1 Cloud with multi-brand and multi-country support

    The webshop was built on one platform and rolled out for seven brands in 33 countries


    24/7 managed services


    Migration from v1 Cloud to v2 Cloud


    Integration with TradeCentric


    Full front-end redesign and back-end optimization


    Integration with Zoovu


    Extensive integrations with SAP Customer Data Cloud


    Composable CX based on Next.js


    Continued optimization and support

    We remain dedicated to enhancing flexibility, facilitating extra integrations, and maintaining a short time-to-market to provide customers with an elevated online experience.

About Straumann Group

Straumann Group is a global leader in the field of orthodontic implants and dental solutions, restoring smiles and confidence worldwide. The company boasts a portfolio of brands that are synonymous with excellence, innovation, and quality in replacement, corrective, and digital dentistry. The group owns brands such as Anthogyr, ClearCorrect, Dental Wings, Medentika, Neodent, and Straumann, either partially or outright.

In collaboration with leading clinics, institutes, and universities, Straumann Group researches, develops, produces, and delivers dental implants, instruments, CADCAM prosthetics, clear-aligner solutions, digital solutions, and biomaterials for dental correction, replacement, restoration, and tooth loss prevention. The company is headquartered in Basel, Switzerland and employs 7,600 people worldwide. The solutions and services are available in more than 100 countries through an extensive network of distribution companies and partners.

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