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Company profile

Maiburg is a family-operated company that was founded in 1886. They started out selling yarn and abrasives for the footwear industry. Today the company is run by the fifth generation of Maiburgs and the business has greatly expanded its operations.

Currently Maiburg offers a complete range of materials and solutions in the field of adhesives, abrasives, sheet material, and flooring installation and finishing products.

A significant portion of Maiburg’s business is online, so it was essential to create a seamless online customer journey and customer experience.

Key facts

  • 35,000 products
  • 60+ product categories
  • Live in four months

Project goals

With the increasing importance of customer experience in the B2B market, Maiburg felt they had to change. The old online store and order form no longer met Maiburg’s or, crucially, their customers’ needs.

Previously, the time to market for new products could be up to three months, and this really needed to change.

The main goals for the new e-commerce platform were to:

  • Transform to a futureproof B2B e-commerce platform
  • Increase online sales revenue
  • Provide online availability of Maiburg’s entire product range
  • Increase efficiency through end-to-end automation of the order process
Maiburg ipad
“Working with Elision, we developed a whole new online store based on SAP Commerce, and thanks to Elision’s advanced B2B Accelerator, it happened very quickly! Now our customers can find all the product information they need on 35,000 products at”

- Maarten Maiburg, E-commerce Manager Maiburg

Success story

By integrating SAP Commerce with the SAP ERP system, Elision was able to automate Maiburg’s order process. This integration brings more transparency and efficiency to the order process, not only for Maiburg but also for their customers. Besides customers now having greater insight into their account and orders, they also now have a bigger window to order their next-day deliveries. By automating the process, Maiburg pushed back their next-day delivery order deadline by two hours!

By using the B2B Accelerator for the SAP Commerce implementation, Elision was able to implement the new platform in just four months. And the Accelerator wasn’t only a quick way to implement SAP Commerce, it has also given Maiburg a head start with a range of other B2B functionalities.

Maiburg mac
“The new online store offers our customers a much better user experience. The automation of internal processes reduces our customer service team’s workload, and the new platform provides the foundation for further expansion and additional online services.”

- Raymond van de Steeg, Account Manager Elision