Studio Anneloes

Studio Anneloes always plans based on estimated maximum growth potential, and continuously steers towards it. What's always part of that equation is maximizing the value of loyal customers. Relevant, personal communication isn't a nice-to-have but a strategic necessity.

The challenge that emerged wasn't operational in nature. The marketing team was functioning well; the right people in the right place. But the way customer communication came together—connecting data from different sources, segmenting based on purchase behavior, translating insights into campaigns—required manual steps that wouldn't scale with the growth ambition. The question was how the organization could maintain a personal customer approach without proportionally increasing manual effort.

The selection of SAP Emarsys fit within Studio Anneloes' broader SAP orientation and offered the functionality for the next step in customer lifecycle marketing: integrating customer data with purchase history, defining segments, and setting up automated flows that respond to customer behavior.

Studio Anneloes went to work as a pioneer—one of the first brands in the Netherlands—with this platform. What was missing was a partner who could handle the technical implementation and guide the team in maximizing its potential. Not a party that would take over the work, but a knowledge partner who could think along and accelerate the internal learning process.

Elision was selected based on expertise in the SAP Customer Experience portfolio and an approach that matched what Studio Anneloes was looking for: not as a replacement or addition, but as an extension of the team. Especially with challenges where platform knowledge, international compliance and practical implementation converge—think market-specific privacy legislation, consent management or data architecture setup—a specialized partner makes the difference.

The collaboration followed an iterative model. Studio Anneloes has always remained responsible for strategy and execution. Elision handled the technical implementation, advised on platform setup, and served as a sparring partner for knowledge. The routine: short feedback loops, building together and learning by doing. The goal wasn't just a working platform, but the knowledge within the organization to take that platform forward independently.

Studio Anneloes' marketing team now has an integrated platform and has built the capability to develop this platform independently to realize their growth ambitions. SAP Emarsys is the central hub where all customer data, purchase history and engagement metrics come together. Weekly collections can be brought to the attention of customers for whom they're relevant. Inactive customers can be reactivated with fitting offers.

Equally important: the team has built the capability to develop this platform independently. The knowledge sits within the organization, not just with the partner. Elision remains available as a sparring partner for strategic questions and new use cases—from transactional emails to further optimization of the loyalty program. A partnership that moves with Studio Anneloes' growth ambition.