Reduce the time needed to enter a new product on the system to one-fifth of the time needed previouslyProvide easy access to all product data (including pictures, documentation, etc) for everybody within the companyEnsure European data classification standards are fully set up and that any necessary future modifications can be easily madeMaintain more and richer product data by the same number of peopleAllow the tool itself to support data quality through quality rules and dashboards

• Collect and aggregate product data from multiple sources onto a single platform
• Create and enrich product data and catalogs using one central tool
• Allow users to collaborate by using workflows to handle product data
• Build in data quality across all levels of validation rules

Today, the solution is used daily by the three product data teams in Belgium, Luxembourg, and Malta to maintain approximately 30,000 active SKUs.

In the future, it will support more than 600 (sales) people with accurate and up-to-date product data, including pictures, technical documentation, links to alternative items, etc.

Additionally, the platform is becoming the single source of product data used by other applications and it supports European data classification standards such as ETIM and GS1.

Van Marcke is a Belgian company with a family shareholding. The company has over 1600 employees, active in Belgium, France, Luxembourg, Switzerland, Malta and the USA.

Van Marcke is the market leader in the Belgian specialized distribution of sanitary ware and central heating. It is a global challenger in heat and water. You will not only find bathrooms and wellness appliances, but also energy-efficient heating installations and air conditioning. In addition, Van Marcke also offers tap water saving techniques, water quality treatment, installation materials and tools. We work closely with installers, architects and project developers, among others, to arrive at a total solution.