Engaged customers are incredibly valuable. They make repeat purchases, try new products and services, and spread the word about your brand. Strengthening your relationship with existing customers is therefore crucial – and customer experience software can help you do just that. With SAP Emarsys, you can reach customers with real-time, personalized and omnichannel messages at the right time and the right place.

Potential customers rarely make a purchase the first time they see your product or brand. They need multiple touchpoints throughout the customer journey before they make a move. However, creating numerous touchpoints is a lot of work for your marketing department. Or is it?

Emarsys can help you automate marketing tasks such as e-mail marketing, social media marketing across various channels, and automated customer flows.

Emarsys Account Engagement brings the renowned success of SAP Emarsys to B2B. Discover the customer journey possiblities of account-based relationships during complex and industry specific sales cycles in SAP Emarsys.

Based on the guidelines of the EU on dark patterns, we tackle each violation and explain how it can be done correctly by comparing two designs: one using dark patterns, and the other being the better (our) version.

Explore ways to optimize your personalization strategy. Those who follow the right do’s and don’ts are assured of more conversions, a better customer experience, and strong retention in the long run.

In our making of the Artificial Digital Guide, we hope to show you the potentials and the pitfalls of AI through our application of generative AI.

Starting February 17th, the regulations on dark patterns will be enforced. Dark patterns are deceptive user interfaces designed to mislead users. The following guidelines will assist you in guaranteeing that your business avoids association with dark patterns, ensuring fair and transparent treatment of your users.

E-commerce comes in all sizes and flavours. At Elision, we constantly have our eyes and ears open to all signs we get from our customers and the market. To meet up against those signs, we chose BigCommerce within our composable strategy.

Elevate your customer experience strategy with SAP CX and witness the transformational power of seamless integration, unmatched flexibility, and industry-leading expertise.